Atelot
Atelot is an emerging streetwear brand born in Milan in 2023. This reality aims to create a fashion path based on the ideologies of the brand: sci-fi/futurism and chromed structures. The graphics developed want to communicate these values through the rappresentation of original aggressive figures, ranging from humanoid subjects to inhanimate objects. The shooting campaigns will chase these values constantly, mixing the reality of the shot with the futuristic essence of the subjects.
Jewelry Collection
The Jewelry Collection is initially designed for t-shirts with the opportunity to expand and to include hoodies, scarfs and wool hats. The collection features three types of futuristic jewelry, each uniquely shaped and chromatically vibrant, adorning the back of the pieces. On the front, a three-dimensional chromatic logo complements the design, coordinated and based on the featured precious stone on the back.
C101 Mag.
Starting from the brand products, Atelot imagines also a quarterly editorial magazine called "C101" in which are investigated the chrome feature in multiple fields, from the fashion world to design, from motors to arts, etc. All united from the chrome factors that characterize them.
©Giorgio Gracis 2024